1. Product definition
The product definition phase is a key step in the product development process that involves creating a detailed description of the product.
This phase helps to define the product's
value proposition and guide the development team in creating a product that meets the needs and expectations of the target audience.
2. Product research
Product research is the process of gathering and analyzing data about a product or product concept in order to inform the development and marketing of that product. This research can take many forms, including market research, customer research, competitive analysis, and usability testing.
3. Analysis
The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it.
4. Design
When users’ wants, needs, and expectations from a product are clear, product designers move to the design phase. At this step, product teams work on various activities, from creating IA to the actual UI design.
5. Validation (Testing)
Validation is an essential step in the design process because it helps teams understand whether their design works for their users. Usually, the validation phase starts after the high-fidelity design is ready.
